- Multichannel Campaigns
Strategy: Development of integrated marketing strategies using a combination of SEO, SEM, email marketing, and social media to maximize reach.
Automation Tools: Use of tools such as Mailchimp, Hootsuite, and Google Marketing Platform to automate campaigns and analyze results.
Real-life Example: Execution of a multichannel campaign for a service company, increasing lead generation by 60% in one quarter.
- Performance Analysis
KPIs Monitored: Conversion rate, cost per acquisition (CPA), return on investment (ROI), click-through rate (CTR), and social media engagement.
Analysis Tools: Use of Google Analytics, Tableau, and Power BI to analyze campaign performance and adjust strategies accordingly.
Examples: Performance analysis of an e-commerce campaign, making real-time adjustments to bids and targeting to maximize sales.
- Branding and Positioning
Brand Strategy: Defining the brand identity, creating a unique value proposition (UVP), and positioning in the market to differentiate from competitors.
Visual Creation: Designing logos, brand guidelines, and other visual elements aligned with the brand identity for immediate recognition.
Case Study: Development and launch of a new brand in the technology sector, achieving rapid recognition through strong and consistent branding.