Digital Marketing
- Content Strategy
Tools: Use of tools like HubSpot, SEMrush, and Ahrefs to analyze search trends and develop an effective content strategy.
Content Formats: Creation of various content formats such as blog posts, explainer videos, infographics, and podcasts to engage different audiences.
Case Studies: Development of a content campaign for a tech startup, increasing organic traffic by 40% in six months.
- SEO (Search Engine Optimization)
Advanced Strategies: Implementation of technical SEO strategies, including optimizing load speed, URL structure, and structured data markup.
Backlinks: Development of link-building strategies to strengthen website authority, including creating partnerships and publishing guest articles.
Case Study: Improved SEO ranking for an e-commerce site, increasing conversions by 25% through better visibility on Google.
- Digital Advertising
Channels: Managing advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, and YouTube to target specific audiences.
Optimization: A/B testing of ads, real-time bid adjustments, and performance analysis to maximize ROI.
Case Study: Launching a paid advertising campaign for a B2B company, generating a 150% increase in qualified leads.